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The smartest spam I’ve seen yet
I’m quite interested in spam. In order to make an email convincing enough to get people to click the poisoned link, it has to sound a good deal like the brand it’s purporting to be from. Or at least,...
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T-Mobile cut fair use limit – and a lot of apostrophes
The indisputable winner of today’s ‘Adding insult to injury’ award is the UK arm of the T-Mobile phone network. From 1 February, they’ll be reducing customers’ monthly data limit from 1GB to 500MB....
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When things go wrong: brand apologies
I’ve just had this very apologetic email from Innocent Drinks: Innocent’s tone of voice is much-envied and much-imitated by other brands, and yet it’s incredibly rare to see a brand apologise when...
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Ocado wants to see the end of local shops
Just spotted this ad for grocery shopping service Ocado, on a YouTube video (click for bigger): See that? ‘No need for the local shop’. For a brand that’s known for its progressive, benevolent...
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Three crappy copy examples I’ve seen recently
Number one, from Addison Lee: Why no, I didn’t know that. I also didn’t know it was a good idea to put negative messages in a supposedly helpful ‘Did you know?’ setting (because it isn’t). Number two,...
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I take it all back – memes in ads 2
Earlier this year, I wrote about agencies using memes in adverts, and why I thought it was a bit wank. I wasn’t convinced that piggybacking on a meme would ever make a good campaign. Well, I was wrong....
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Social media response of the day: O2 goes street
It’s not generally advisable to try and be down with the kids when you’re writing for a brand, but I’m letting O2 off for this, because it’s hilarious. Nah Tunde, you don’t look like “an illiterate”....
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Things that should be banned from ads: the definitive list
Sourced from my brain and twitter. Join in with #shouldbebannedfromads People doing accents that aren’t their own Opera singers Dumping out the contents of a bag into the bin to represent having a big...
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